Amber Whitecliffe launched her brand in 2012 and all her clothes are proudly made in New Zealand with a focus on good quality fabrics. We caught up with Amber this week and are super excited about seeing her shows!
What we should look out for at NZ Fashion Week?
I am showcasing at two shows this year at NZ Fashion Week!
The New Generation Show and the Miromoda Show.
You can expect to see lots of colour and beautiful fabrics, the two collections I am presenting are my favourite by far so I am really excited to show them off!
What inspires you?
I am definitely a fabric magpie! I am drawn to beautiful fabrics, sequins, lace and floral prints! Quite often, the minute I see the fabric I have already started designing the garment in my head!
How did you come to the decision to get all your garments made in NZ (that must have been huge!)?
I love that in New Zealand the quality is great and something I can easily manage. Also having everything made here allows for fast turn arounds and last minute designs! I want to support the NZ economy and have garments made here for as long as I can. The cost of making overseas is a lot cheaper but hopefully my customers continue to value NZ Made products!
What would you like our readers to know about your brand?
Not only do I create seasonal designs but I offer alterations to those designs - Want to make it longer? Add sleeves? Change the colour? Need a size 18? Easy I can do it! I really enjoy my custom made side of the business. Women's bodies are so different that finding the perfect outfit can be difficult. I have been doing a lot of ball dresses, mother of the bride and bridesmaid dresses recently too, which is fun to be able to design a look with the customer! Another great aspect to my brand is that it is exclusive! I make very few of each design so that you will never see someone else in your dress!
Do you consider yourself a feminist?
I am a very feminine designer! I have grown up as a girly-girl so it's something engraved in me which comes out in my designs.
We can't wait to attend New Zealand Fashion Week. We are NZ Fashion Week virgins and we are planning to come to Auckland and paint the town red!……..or pink…..!