Fur in the pants was as common place as paisley in the 1960s and 70s. But since the rise and rise of the Brazilian wax in the early 2000s, the Lady Bush has become a fading beauty. That is until now. Yes, that’s right. The Lady Bush is reportedly making a comeback.
It could be the financial economy but whatever the reason, less women are taking wax to their privates. Dutch model Saskia De Brauw, posed nude for a Versace Jewellery campaign, wearing nothing but said Jewellery, stilettos, and…a tidy little Lady Bush. Actresses are sporting sexy bush in films. There is even a facebook page hailing its return.
Ever since the J Sisters Salon in Manhattan, started offering the Brazilian Wax to its clients in the late 80s, more and more women started having it all waxed off at beauty parlours all over the world. And paying good money for it too! A good Brazilian can set you back about $70. And let’s not forget how much you pay in pain dollars!
I’ve had my fair share of bikini waxes, Brazilian waxes and everything in between, and let me tell you! Childbirth is more painful. Just. According to Wikipedia’s article on bikini waxing, actress Lisa Barbuscia found the experience so painful she fainted as a result! Vowing never to try it again.
And what’s more, after all the pain, the money spent, the excessive need to exfoliate regularly to keep ingrown hairs at bay; it grows back, and all too soon it’s time to do it all again.
So why? Why the heck do we do it?
Well it’s actually not hard to see why. Our society has a warped and often paedophilic concept of beauty. These days there is more and more societal pressure to look pre-pubescent. Hairless, twiggy young models adorn the pages of magazines and walk the catwalks of Paris. Images of lolita-esc nymphets are used to sell-sell-sell a myriad of products to women of a childbearing age. All promising the hope of a possibly regained youth. What an effective marketing tool! Make them want the impossible and then sell them something to try to attain it. - You can’t turn back the clock, but you can TRY! $$$
The porn industry also has a lot do with why many women feel compelled to groom their vaginas. When the Brazilian wax first came about it was something reserved for actresses of adult films. Possibly to do with the need to ‘get right up in there’ with the camera and leave nothing to the imagination. Thanks to the internet, pornographic films have become much more accessible and can now freely wander in to our homes by click of a mouse and swipe of the husband’s credit card. But the consumer stats on porn is what’s really interesting. Here’s a small exert from a Wikipedia article:
According to Adella O'Neal, a Digital Playground publicist, in 2000 roughly 9% of the company's consumers were women while four years later that figure has bloomed to 53%.
Well isn’t that interesting. A boom in female porn consumption correlates to the boom time in Brazilian waxing. Coincidence? I think not.
These days the sisterhood of women has broken down to such a point that a lot of women’s secret motive is: I want the boys to want me and I want the girls to want to be me. This competitively and need to be envied even extends to body grooming.
The other major influence in pubic trends? Hollywood. Hollywood is constantly cooking up strange and mysterious beauty brews. Colonic irrigation, Anal bleaching, armpit Botox, the list goes on! But add to it: Brazilian waxing. When it comes to Hollywood, celebrity is king. And whatever celebrities do, the average Nancy feels compelled to keep up with them like a Kardashian. I confess, I too have fallen victim to this myself. I’m pretty sure it took reading an article about Gwenyth Paltrow getting a Brazilian wax before I too decided to give it a go. - “If it’s good enough for Gwenyth, its good enough for me!”
Come on ladies, let’s rock that bush!