According to Simon Sweetman of Off The Tracks, Lorde's music is "empty." He says the following of her chart racing song Royals:
"I get that Royals has something of a hook – a memorable chorus I guess. But is it really all that memorable? And by what standard? It’s still an empty-gesture song to me. Even if it’s the best thing here."
I couldn't disagree more. I heard the concept of the song before the hook got me actually. I could relate to her lyrics instantly, and the video drew me in even more. The concept of never being royals spoke to me. As a commonwealth country royalty is something we are aware of, as we are raised with the Queen on our money. But for most of us, it is distant. Something we'll never have. The only option is to opt for the American version of royalty - celebrity. Americans do tend to worship their celebrities like royals, no? But is that really for a kiwi teenager? The faux fame? The bling? Nah, not so much. It wasn't for me anyway.
The catchy tune was a bonus for me. But it kept me thinking of the rest. So I'd have to say, Simon you speak for yourself buddy. I hear plenty of depth in Lorde's songs. Sure it may be my imagination, but so what. If a 16 year old can write some lyrics that inspire me to think that much, then I say good on her. Well done. Jolly good show young girl. Keep it up!
Mr Sweetman, also had a go at Lorde's beginnings. The fact that she was signed to a development deal at age 11 obviously means to him that she is akin to a Spice Girl or Miley Cyrus. The truth is, we don't know. No one knows for sure. I suppose in a way I can agree with Simon in some way with that part. It is a little strangely mysterious. The furtiveness around Lorde creates a suspicion about the whole thing. I'm not sure if this is because there is indeed something 'fishy' going on as Sweetman says, or whether this young girl has been told to be careful about what she says and does and therefore prefers to stay tight lipped and out of the spotlight. Or perhaps, as is very common with 16 year olds, she is just shy. I can relate to shy.
Let's be nice to each other. Hooray for successful Kiwis! Well done Lorde! Good for you! Even if I am still a little jealous.