When he is finally inside he greets us all. Patting heads and kissing lips. That's when it usually happens. He pulls open the fridge door and pulls out a nice cool refreshing bottle of Oranjeboom beer. I start salivating instantly. He looks at me, his eyebrows cocked in a "you want one?" expression. This is where I get to make a decision. Do I want some delicious tasty beer, which will refresh me and also take away the pain of the day? Or do I want a nice refreshing glass of sparkling ice water? Usually if it has been a hard day I will always choose beer without thinking. It's nice. It's tasty. It helps me relax. But some days I'm kinda on the fence. I know that the sparkling water has zero kilojoules so I know that is a better option. But how much better? How many kilojoules does beer have? I recall that alcohol is meant to be fattening but I can't remember how fattening. What if it is the same as a few bits of dark chocolate? Then jeez! If you look at it like that I would totally much rather have the sparkly water now and hold out for some chocolate later! Who wouldn't. But wait a minute! Where the hell is the nutritional info on this damn bottle? I'm looking and looking, but it's nowhere. I check the box quickly too but nothing. Damn. Annoying. Now I don't know. And I don't have time to Google it right now cus I'm cooking. Ah screw it! I'll just have some beer! And then maybe still have some chocolate later too, come to think of it. Sound familiar? I think a lot of us are guilty of this. But, is it really our fault? Why the hell isn't the nutritional info listed on alcoholic beverages? It is on EVERYTHING else! Can we really be blamed that our alcohol consumption is slowly rising over the years? As are our waist lines.
What about that guy in his 20s, who used to be really fit but then discovered a fetish for garage craft beer? What if he knew that his two sneaky beers every weeknight, then at least 10 on each weekend night, were totally undoing his three one hour runs for the week. He probably thinks "yeah, so I drink a bit of beer, but surely those runs are taking care of it" The runs can only do so much when you are ingesting 15,072Kjs from drinks alone! Running for 60 minutes three times a week only burns 7,586kgs. He'd have to do another three one hour runs at least to just burn off the beer! All of this he could actually calculate himself if only it was on the freaking beer bottle.
Well what about me? If I could see quickly that my bottle of Oranjeboom beer with it's 887 kilojoules, is worth a few squares of my favoured dark chocolate, would l opt for the sparkling water? Maybe, maybe not. But it would be nice to make an educated decision.
One beer isn't really that bad. But what about the people out who can't stop at one?
It's not just about drinking though is it? New Zealand is quickly becoming one of the most overweight countries in the world (as well as one of the most boozy!). I mean come on! Two birds, one stone people!
This really makes me mad. The government spends so much time and money talking about raising the drinking age in New Zealand; so many arguments have been had about the alcohol trading hours; There have been countless debates about how to address the obesity epidemic that is causing all kinds of health issues in our aging society; but this small and simple step, that could greatly help reduce the amount of alcohol we consume has been completely overlooked.
Not only is the nutritional information missing but so too are the ingredients. So what are we drinking New Zealand?
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