We caught up with Adrian Hailwood. We love Hailwood anyway and there's a wool show this year involving lots of different designers that looks interesting.
Your show at last years fashion week was stunning. What can we expect to see this year?
Thank you ladies. This is my 15th year in the business so I’m doing a bit of a celebration with some new evening wear based on previous gowns from the years at fashion week. Expect a bit of glitz bit of rock n roll.
What can we be proud of in New Zealand Fashion?
That we get out there and do it. It doesn’t matter where you're from, it takes tenacity and belief in yourself to put your wears on the shelf and NZ is one of the harshest places to do so….it makes you stronger as it is a very tough business.
Lorde wearing your dress was pretty exciting. Has this helped get your name out more overseas?
It all happened by chance really. Stylist Imogene Grace had seen a dress I was working on for fashion week and sent it down to have Ella look at it. She must have liked it as she chose it for the billboard cover (many thanks to her). I think she looked stunning in green. I haven’t seen her in that colour since so maybe I’m colour blind haha and yes it has helped open doors across the globe by her endorsing the dress I hope she doesn’t cringe when she looks back at it. I think she looked super.
The wool show looks interesting and has a very kiwi flavour. When I was little I used to hate wearing wool because it was so itchy!! How cool is wool?
I’m knitting as we speak hehehe. Wool is a big component to my collections and it's just so great to work with. I do intarsia woven prints through to cashmere mix jumpers. You can’t beat the natural fibre of wool.
Other than Hailwood, what shows are you personally excited to see?
Don’t have time to see others as too busy working! I’ve been to some great NOM*d shows over the years. LOVE Margi x
Complete this sentence: New Zealand fashion needs more…..
Is there such thing as a fashion crime or does anything go?
Less is more.
Which designers do you admire?
I see great things in most other designers be it raw talent, sheer guts or a great business mind. Everybody counts in my book big or small.
Thanks Adrian! Check out www.hailwood.co.nz