The Outie Company recently made headlines when Katrina designed and made a cute Royal Baby Tee for The Duchess of Cambridge and sent if off to her as a gift. Sadly (for Kate) the package was returned to Outie unopened and the duchess missed out on the privilege of adorning her royal bump with the masterpiece.
The Tee was later auctioned off on Trade Me and the proceeds awarded to a charity for premature babies.
We caught up with Katrina to discuss Outie and 'That Royal Baby Tee.'
What is your favourite colour? Green (above all other colours by far)
Star sign? Capricorn
Middle name? Louise
Favourite song? Currently ‘little man’ by little dragon
What gets you out of bed in the morning? The thought of coffee – and a little foot in the face usually.
Have you always had an interest in fashion? Where did it begin?
I’ve always been interested in dressing differently. At one point in my life I swore I would ‘never’ own jeans because they were too common (I have well outgrown that silly thing). I have a definite personal style though that probably settled into itself in Art School days (I went to Elam and studied a BFA before moving on to do a MA in Art History). Ultimately I am just interested in visual culture and I love how Outie is now a fusion of several of my other interests.
What made you decide to create a maternity label?
I became pregnant and was looking for something cool to wear that was fun and allowed me to show off my growing belly. I couldn’t find what I was looking for so I began to make what I wanted for myself. The ‘Angel Baby’ tee came first – but I couldn’t wear the same tee every day so I needed to switch it up – and I wanted images that would appeal to other mummies-to-be too.
I wish I had known about your clothes when I was pregnant with my boys. What do you think sets Outie maternity clothes apart from the others on the market?
Thanks for saying so! A sense of fun – it’s a label that doesn’t take itself too seriously. A lot of other maternity fashion seems to be about what you can wear to work – so it’s serious and casual (workwear-ish).
Outie tees can still be worn to work but they are also a talking point for mummies to say, hey! Check out my amazing belly!
Outie tees appeal to older little kids too. They can ‘see’ the baby in the tummy which is easier for them to imagine and understand what is going on.
I saw that she was pregnant and she is the same age as me. (I think she might be a year younger?) But we are both at the same ‘age and stage’ so I identified with her falling pregnant for the first time. My son is only one now and I still know all about the exciting ‘newness’ of becoming a parent.
Plus I don’t like to think that royalty would set Kate apart from the basic feeling of being a mummy-to-be wanting to enjoy her belly – so I designed her a special ‘Royal baby’ tee.
Will you be making and selling more royal baby tees?
I only made ten Royal Baby tees in black as a limited edition run so that Kate’s tee would still be special.
I will still make them as they are a popular design – every new baby deserves to be treated like royalty don’t they?
The Royal Baby are now available in navy which is ‘nearly black’ but honours the special print run of the original print run.
Where you see yourself and your company in five years?
I hope that Outie will have a presence in the world beyond New Zealand. I would love to see Outie represented in the USA and UK and beyond. I think there will be more a literary side to the brand too as I have recently linked Outie to a small blog and I can see that possible growing into something more educational with more up-cycling Tips included (my previous job as a secondary school teacher keeps going…)
I have a vision of Outie producing more clothing options and more products that go hand-in-hand with pregnancy and parenting whilst still retaining its foundation of fun. It has grown so quickly in its first year that it has become a ‘baby’ of its own that I am looking forward to watching grow up.
Thanks so much for chatting to us Katrina, and all the best for Outie!
To view Outie's awesome tees check them out at www.outie.co.nz you can also like them on facebook here