Limelight layered skirt
Queen Bee Jacket
CD: The simple things; walking in nature, eating homegrown food, watching the ever-changing sky, enjoying family and frends, travelling our beautiful homeland and wearing comfortable but stylish chalkydigits fashion of course!
LPM: Why NZ made?
CD: This way we can maintain the highest quality standards, keep important skills and jobs in New Zealand by supporting local industry and reduce our carbon footprint by not freighting our gear all over the world. Basically, it just feels right.
LPM: How do you see today's NZ woman?
CD: We see todays woman as immensely powerful in shaping the future of fashion and shopping in general. Women today are more conscious than ever of making consumer choices based on ethical and sustainable values, and this can only mean good things for our planet because lets face it we woman are the primary shoppers!
LPM: Any fashion tips for 2013?
CD: Add some interest to your winter wardrobe with bright colours, asymmetrical hemlines and intriguing layers. Our Solar Flare Layered Top and Limelight Skirt are going great guns this winter, so too our sweet little Get Your Groove On Felted Wool Skirt – these pieces add a dash of colour and surprise to an otherwise dull season!
LPM: We admire your ethics and sustainability. How hard is it to keep this up?
CD: It's not hard to maintain our ethics as they are our personal values too and underpin everything we do, in our home lives as well as our work. But there are so many catch 22's when it comes to sustainability in the fashion industry. For instance; there is no doubt that natural and organic fabrics are better for the environment than synthetics, they are biodegradable for a start. BUT the fact that these fabrics are biodegradable means they do break down quicker and therefore don't last as long – which isn't so sustainable! Of course we are not completely "green", but we do remain faithful to manufacturing in NZ for that reason, use natural and organic fabrics as much as possible and give something back to this environment that sustains us. Our conservation projects with New Zealand's native birds are so, so dear to our heart – basically we are always trying to find the time and resources to do more of them because we are so passionate about saving our unique natural heritage.
LPM:What are your three favourite things about living in NZ?
CD: The clean air and water, the stunning natural playground that is our great outdoors and our unique and quirky take on life - "she'll be right!"